Josh Centner

Head of Product – Seek

Session title

Be yourself. Everyone else is taken – Uncovering your place’s own unique, compelling narrative.

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Abstract

As the pace of change accelerates, so too do our places and the people who call
them home. Against this backdrop, a carefully crafted, genuine narrative can create a sense of directionand stability. During this session, participants will be prompted to explore the essence oftheir community’s distinctive story. Drawing on his broad experience across multiple industries, Josh will illustrate how storytelling forms the foundation of a community’s effortsto attract visitors, residents or businesses, whilst also nurturing a sense of collective identity.

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Bio

Josh is a seasoned innovator and transformational specialist with over 15 years experienceacross a wide range of industries. Driven by a passion to create
meaningful change, hisapproach is deeply rooted in understanding the core needs
of customers and users in order to define narratives and solutions that solve real
problems for real people. His journey working with a range of products across a
variety of industries has seen himdiscover the profound impact of storytelling in
forging a genuine connection with audiences.

Josh believes that by weaving narratives that reflect the authentic spirit of a
product, or in this conferences case, a place, we can craft compelling stories that
resonate deeply withaudiences both local and external. This narrative driven
approach not only captivates but also facilitates informed and effective decision-making, as people are fully engaged and emotionally invested in a shared vision
for the future. Whether it’s revitalising a city’s brandor steering a company through
transformation, Josh is passionate about how stories can be the bedrock of
collective progress.