Andrew Hoyne

Principal – Hoyne

Session title

A fresh start. Creating place, identity and culture in greenfield sites

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Abstract

As rapid growth sweeps across Australia, nurturing a sense of community connection and fosteringlocal culture emerges as a paramount challenge for many. Witha track record of implementing placebranding initiatives across everything from residential communities to new cities, Hoyne standsuniquely equipped to help address this challenge. In this session, Andrew Hoyne will guide attendeesthrough the ingredients required for success, how to respond to local character and ultimatelyensure that you cultivate a lasting sense of connection and local pride among residents of greenfieldand rapidly growing places.

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Bio

Andrew Hoyne is the Principal of Place Visioning, Property Branding and Marketing agency Hoyne–which he founded in 1991.

His firm consults to major Australian, New Zealand and international asset owners, developers andlocal councils to create recognisable landmarksand destinations. These projects range fromresidential towers and master–planned communities to commercial developments, new mixed–useprecincts, and even cities.

Andrew is a proponent of the categorical link between good placemaking and better social andeconomic outcomes. This passion that has led him to write and publish The Place Economy; a three–book series of world leading thought leadership which looks at best practice placemaking andproperty development.

Andrew is a regular speaker at Australian and international conferences, including SXSW, TEDx, ULIUSA, the International Place Branding Association, Place Leaders Association and Urbanity–in citiesranging from New York, Washington DC, Berlin, Dublin, Auckland and Singapore.

Hoyne have been pivotal in bringing a commercial lens to placemaking through their Place Visioningservice, as well as creating world first services including their Placebook reports, High Street CRPprogram, Traderhood process and PropTech innovation called WellVal.